Modern Digital Marketing Insights produce a wealth of data, and agencies that know how to interpret that output and extract marketing insights have a major competitive advantage. Taking that insight and turning it into an actionable plan for re-engaging old leads or getting noticed by dream clients is the hammer in your digital marketing toolbox.
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What are Marketing Insights?
Marketing insights are the valuable information and statistics that emerge from your digital marketing analytics. They reveal new opportunities to improve your current campaigns, as well as provide a deeper understanding of your audience and their needs. To collect and leverage marketing insights effectively, you need three things: access to data from various sources, analytics that can make sense of it all, and human eyes that can see the underlying story.
Quantitative, data-based insights are essential to digital marketing, and often come from website analytics, surveys, and A/B testing results. Qualitative, subjective insights are also important, and can be gleaned from customer interviews or focus groups.
The most powerful marketing insights are those that can help you predict your audience’s behavior or preferences, and then shape your communications to better resonate with them. This type of insight is called customer segmentation, and it can be used to identify smaller audiences based on common characteristics, like demographics, or behaviors, such as on-site engagement.
Insights can also be used to identify trends or correlations across your client base and competitors. This insight can be used to adjust your marketing strategies in order to align with your client’s goals and increase the chances of winning their business.
