The nation’s design chops took center stage at colombian jeans in Medellin July 26-28, as women’s and dual-gender denim brands showcased looks dense with color and body-hugging fits. High-waisted and skinny jeans owned the trade show floor, but the catwalk was home to bohemian designs, double denim and heaps of youth-driven streetwear.

Colombian jeans, a favorite in Europe and the United States, come in a wide variety of silhouettes and finishes. But it is the decorated butt lifter style that has become a sales sensation across both markets.

Curves and Comfort: Exploring the Style and Fit of Colombian Jeans

These pants feature a zipper in the waistband to lift and slim the butt, as well as decorative pockets with rhinestones. They are made in a variety of colors and can be worn in a range of settings. For instance, they look great paired with a blouse or sweater and a pair of shoes or boots.

In the cool chilly mountain region of Boyaca and Cundinamarca, both men and women wear a traditional outfit called the ruana, which is comprised of a wool poncho topped with brightly colored twill pants or linen skirts, white shirt, embroidered cotton shawl and brimmed hat. Colombian coffee farmers — called arrieros — are adorned in similar attire as they go to work each day collecting the nation’s most important export.

Mundos Insumos leaned into preppy trends, showcasing initials and romantic words like “love” and “amore” in pastel chenille on jeans and jean jackets. Hot fix stones, sequins and metallic foil screen print appliques added texture and shine to the collection. The Colombian manufacturer also opted for jewelry-like details with metal buttons spanning rose gold to coated options in neon pink, teal and yellow.