Guest Posts are a great way to get your content in front of a new audience. However, many marketers make common mistakes when writing Guest Posts that can actually detract from the benefits of the post.
First, you should always have a goal in mind when submitting Guest Posts to blogs. Depending on the subject matter of the article and the target audience of the blog, you may want to funnel those new readers to a specific page or product on your website.
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This can be done by creating a custom landing page or simply directing them to a relevant page on your site that matches the topic of the article. This will help you to track and measure the success of your Guest Post and improve on it in the future.
When creating a Guest Post, you should always keep in mind that the readers of that blog will be looking for useful information and guidance. If you can provide this, then they will be more likely to return to your site and take further action such as signing up for a newsletter or a digital course.
You should also pay attention to formatting when writing a Guest Post. This includes things like proper headings, referencing sources, and proofreading.
Finally, it’s important to remember that you should only write Guest Posts on sites that accept them. This is to avoid spamming and hurting the SEO of both you and the publication. However, you should not be afraid to submit your Guest Posts to smaller blogs that are not as well known as the big players in your industry – just be sure that your post is on-topic and high-quality.